Project
Orgain Korea Brand Launch
Industry
Food & Beverage / Health & Wellness / Sports Nutrition
Background & Analysis
Led the market introduction of Orgain, a leading U.S. organic plant-based nutrition brand, into the Korean market. The project focused on identifying emerging consumer demand for clean, functional nutrition and establishing a localized brand strategy that positioned Orgain as a premium lifestyle nutrition brand while preserving its global identity.
Project Scope
- Brand Strategy
- Brand Management
- Go-to-Market Strategy
- Brand Communication
- Advertising Campaign Planning
- Branded Content
- Creative Direction
- Events, Sponsorships & Product Placement (PPL)
