Project
Kyung Hee University Sports DNA+
Industry
Higher Education / Sports / Educational Technology
Background & Analysis
Developed the brand identity for Sports DNA+, an innovative master's program established to prepare future leaders in the sports industry through the integration of sports, data, networks, and AI. The challenge was to transform a complex academic concept into a compelling brand that could attract the next generation of talent.
Project Scope
- Brand Strategy
- Brand Identity Design
- Visual Identity System
- Motion Identity
- Marketing Collateral Design
- Content Strategy
- Creative Direction
