Project
Timberland Brand Reimagined
Industry
Fashion / Footwear / Lifestyle
Background & Analysis
Developed a speculative rebranding proposal that redefined Timberland's identity following years of brand dilution. The project focused on reconnecting the brand with its iconic heritage while creating a more distinctive and relevant experience for a new generation of consumers.
Project Scope
- Brand Strategy
- Brand Identity
- Brand Positioning
- Retail Experience Strategy
- Brand Communication
- Creative Direction
