I help iconic brands write their next chapter.
Over the past 13 years, I've worked across healthcare, consumer goods, sports, and lifestyle, building brands from strategy to market. My work connects brand strategy, product innovation, storytelling, retail experience, and community into a unified business system that creates long-term brand value.
Whether launching global brands into new markets, developing original brands from the ground up, or reimagining established organizations, I believe great brands are built through meaningful experiences—not just marketing.
Today, I'm focused on helping heritage brands evolve without losing the trust, authenticity, and purpose that made them iconic in the first place.
INKOU(INQ) LEE
Career
2024 – Present | Seoul, Korea
Chief Brand Officer, Sharper Co., Ltd.
Building original sports and active lifestyle brands through strategy, product, and storytelling.
Chief Brand Officer, Sharper Co., Ltd.
Building original sports and active lifestyle brands through strategy, product, and storytelling.
2018 – Present | Seoul, Korea
Founder & Head of Brand Strategy, InQ Pictures
Independent brand consultancy working across sports, healthcare, consumer, and biotech brands.
Founder & Head of Brand Strategy, InQ Pictures
Independent brand consultancy working across sports, healthcare, consumer, and biotech brands.
2019 – 2022 | Yongin, Korea
Senior Brand Manager, GC Biopharma
Led global consumer brands including Orgain, Tom's of Maine, and Colgate.
Launched and localized premium global FMCG brands for the Korean market.
Senior Brand Manager, GC Biopharma
Led global consumer brands including Orgain, Tom's of Maine, and Colgate.
Launched and localized premium global FMCG brands for the Korean market.
2014 – 2018 | Singapore, Seoul, Korea
Director of Global Marketing & Operations, Energy Wave Worldwide
Led global marketing, product development, and business expansion across Asia.
Director of Global Marketing & Operations, Energy Wave Worldwide
Led global marketing, product development, and business expansion across Asia.
2013 – 2014 | Seoul, Korea
Brand Design Specialist, Kyung Hee University Sports Marketing Institute
Developed branding for professional sports organizations and sports initiatives.
Brand Design Specialist, Kyung Hee University Sports Marketing Institute
Developed branding for professional sports organizations and sports initiatives.
Education
2022-2023
MDes, Brand Design & Strategy
ArtCenter College of Design | CA. U.S.A.
BS, Marketing (Graphic Design Minor)
Brigham Young University-Hawaii | HI. U.S.A.
Award & Exhibition
2023
Excellence Award (2nd Prize)
Seoul Brand Design Competition
Seoul Brand Design Competition
2023-2024
Exhibition
Mullin Transportation Design Center Gallery (CA, U.S.A.)
