Project
AeroFarms Brand Renewal
Industry
Agriculture / AgTech / Food Technology
Background & Analysis
Developed a rebranding proposal for AeroFarms, a pioneer in vertical farming, to strengthen emotional connections with consumers beyond its technological leadership. The challenge was to transform a science-driven brand into one that made the future of sustainable farming more relatable, inspiring, and human-centered.
Project Scope
- Brand Strategy
- Brand Identity Design
- Packaging Design
- Brand Communication
