Project
SleeB
Industry
Healthcare / Consumer Wellness
Background & Analysis
Developed a brand for a patented sleep solution designed to overcome the limitations of conventional sleep supplements. The challenge was to communicate a complex BBB (Blood–Brain Barrier) delivery technology through an intuitive, credible, and consumer-friendly brand experience.
Project Scope
- Brand Strategy
- Naming
- Brand Identity
- Verbal Identity
- Packaging Design
- Creative Direction
