Project
HOKA Brand Experience
Industry
Sportswear / Footwear / Retail
Background & Analysis
Developed a concept brand experience for HOKA that translated its signature performance and comfort into an immersive retail journey. The project explored how physical space, storytelling, and digital interactions could strengthen emotional connections between the brand and runners while reinforcing HOKA's distinctive identity.
Project Scope
- Brand Experience Strategy
- Retail Experience Design
- Spatial Design
- Customer Journey Design
- Interactive Experience
- Creative Direction
