Project
Microlino Global Brand Strategy
Industry
Automotive / Electric Mobility
Background & Analysis
Developed a global brand strategy for Microlino, a Swiss electric microcar brand redefining urban mobility. As the emerging micro-mobility category gained momentum, the project identified the psychological and practical barriers preventing aspirational consumers from embracing the brand and proposed an integrated strategy to strengthen Microlino's global positioning.
Project Scope
- Brand Strategy
- Consumer Research
- Target Audience Analysis
- Brand Positioning
- Customer Experience Strategy
