Project
Orgain Customer Experience Event
Industry
Food & Beverage / Health & Wellness
Background & Analysis
Created a direct-to-consumer experience campaign for Orgain during the COVID-19 pandemic, when large-scale offline events and sampling opportunities were no longer viable. Instead of waiting for uncertain public events to return, the project brought the brand directly to local running communities, building authentic engagement through small, high-relevance touchpoints.
Project Scope
- Customer Experience Strategy
- Event Planning
- Brand Management
- Community Activation
- Product Sampling
- Field Marketing
