Project
Seoul My Soul – City Brand Design Competition (Grand Prize)
Industry
Public Sector / Place Branding / Government
Background & Analysis
Developed a city brand identity proposal for Seoul following the launch of the Seoul My Soul initiative. The challenge was to create a visual identity that authentically reflected Seoul's character while resonating with both citizens and global audiences after the initial branding received widespread public criticism.
Project Scope
- Brand Strategy
- Place Branding
- Brand Identity Design
- Visual Identity System
