Project
SWMS
Industry
Sports / Lifestyle / Consumer Goods
Background & Analysis
Built a global swimming lifestyle brand inspired by the artwork of I am a Swimmer. The challenge was to transform an artist-led community into a scalable brand through products, storytelling, and a consistent brand experience that resonates with swimmers worldwide.
Project Scope
- Brand Strategy
- Brand Identity
- Product Strategy
- Product Design
- E-commerce Experience
- Content Strategy
- Creative Direction
- Community Building
- Global Brand Management
