Project
Triangler
Industry
Sporting Goods / Sports Equipment
Background & Analysis
Built a performance-driven badminton brand from the ground up, combining product innovation, creator-led content, and direct-to-consumer commerce. The objective was to create a brand that delivers professional-level performance while building a loyal community around the sport.
Project Scope
- Brand Strategy
- Product Strategy
- Product Design
- Brand Identity
- E-commerce Experience
- Content Strategy
- Creative Direction
- Community Strategy
- Global Brand Management
